Many people have thought about using direct marketing techniques to help grow a small business. Although something is true about cold-calling and door-to-door marketing, one can do wonders with it versus providing quality content, network marketing and marketing online.
V Panic is a business consultant in the music and marketing industry. He used to market “directly to door to door” markets networking and product launches. His argument is that the best marketing and advertising techniques is not really a word-of-mouth testimonial, either – it’s a “natural word of mouth referral” system like the best of the best marketing methods.
disagree with him on the personal, not-so-natural word of mouth system.
If you are guilty of any of the following problems, you may be one of many who have the wrong idea about voice- broadcasting. If you are one of the 20% who are confused, you can fix it by learning exactly what this groundbreaking advertising medium is all about.
Have you ever heard of a pre-recorded voice message delivering your direct messages (also called pre-recorded products/sales scripts), or a pre-recorded solicitor who is a featured personality telling your story in your best voice? How about a voice banker, or a voice that educates about a new service offered? These are the voice bankers. A voice banker is a professional voice that has been pre-recorded that delivers your direct sales programs (also called scripts). This is how you get all the positive kinds of testimonials – the kind people will actually read or listen to your ads, like in a magazine or commercial.
For a voice banker to handle your voice broadcasting marketing, he must not sound like an actor, or like he is reading from material. He MUST sound just like a professional and truly understand your business. You want this person to get and and deliver you the “natural word of mouth” referrals.
What Is the Market?
Who is the right audience for voice broadcasts?
Posture: The position of the voice banker is important. It’s not simply a role, but you can’t forget about the position. People pay attention to a voice banker’s voice, because it’s like they are hearing someone who is very knowledgeable. If this voice is coming across clever, crafty, and knowledgeable, then your viewers will take notice. If a voice banker sounds like a disappointed kid in a voice mail, then he will not give you good feedback. Any voice banker worth his check is going to have said something great about himself, but then he has to deliver the material to you, the client. It takes a certain amount of enthusiasm, nagapoker, and energy to do live interaction.
Handling Objections
The top 20% of people who have voice adapted their direct marketing campaigns almost always get all the results they are seeking and expect. It’s that simple. On the other hand, not all direct marketing the public hear is recommending a product; so voice broadcasting is among one of the best kind of advertising out there.
Beating obstacles is something everyone will face when launching their introduction into their products and services. A lot of people will express strong opposition because they had a lot of other things that they needed to do. If those things are Stock Market shots, then the voice bankers seem to get a rise out of people because the voice banker was essentially saying “just like in the stock market.” That’s because when you hit some barrier in the market, the message message is perceived to be hostile. Press techniques like this make me “feel cool” about it, because people want to “see through you”. But if you have those same techniques when dealing with someone else, you’re the bad guy. There’s no “bad guy” there. So actually, the message is on message.
